Dealing with Bad Online Reviews Dec 30, 2013 It’s hard to see bad online reviews of you or your salon but don’t fret, there are ways to respond and not let them affect you or your business. Small business owners should always keep an eye on their online presence. It’s important to Google your salon or frequent review sites like Yelp or even Facebook for negative reviews. Look often so you can respond in a timely manner and hopefully fix any negative reviews. It may be instinctive to do everything you can to get it deleted but this isn’t going to help anything. The best thing you can do is respond in a mature, professional manner.......read more
New Valentine’s Day Nail Polish Collection Dec 26, 2013 Cupid isn't the only one ready for Valentine’s Day! Our newest Valentine’s Day nail polish collection, Valentine’s Day Crush, has 12 1/2oz. bottles of nail polish that scream romance! Everyone has a crush on Valentine’s Day! Fall in love with these popping pinks, rich reds and picture-perfect purples and be prepared for the most romantic day of the year! MK Nail Lacquer’s are fast drying and finish off with a mirror-like shine.......read more
A Chocolate Mani-Pedi a Day Keeps the Cravings Away Dec 23, 2013 Who wants a regular mani-pedi when you can have a chocolate mani-pedi!? Give your clients an indulgent chocolate mani-pedi for any special occasion or just because. Let’s face it. No woman can resist chocolate! This is a great treatment to offer clients during the winter months or even during Valentine’s Day. Keep your mani-pedi steps the same as usual but use chocolate infused products! What a tasty treat! What’s even tastier is chocolate has amazing benefits for skin and beauty. It also energizes skin!......read more
Celebrate the New Year with a Champagne Pedicure! Dec 18, 2013 A great way to get added business is to introduce new items and services. If you are looking for some new pedicure ideas, try offering clients a champagne pedicure in honor of the New Year and boost your winter pedicure sales! Champagne pedicures are all the rage now and they are festive and relaxing. This is a great pedicure idea because you and your client can customize it any way you want. Send out Facebook, Twitter and email notifications introducing your amazing, new champagne pedicure treatment. Get ready to try it now!......read more
Working on a Client Who has a Cuticle Infection Dec 16, 2013 Take care when a client with a cuticle infection comes into your salon. Be sure you, your salon, other clients and her nails are protected. Even if a client has a cuticle infection, you can still perform services for them but use special, gentle care. When a cuticle is damaged, it allows bacteria or fungi to enter into the skin. This causes redness, swelling, pain and pus. Paronychia is the medical term for an infected cuticle. There are two types; acute and chronic.......read more
Market Yourself through Emailing Dec 12, 2013 Sell yourself and your talents through email marketing. Having a weekly or even monthly email or newsletter is a great way to get clients into your salon. You can offer deals, special limited time treatments or let loyal clients know you have new retail items. Whenever people make a new appointment with you, you can easily ask them for their email or have a place on your website where people can subscribe to your email. Try using Constant Contact, Active Campaign or do the email marketing yourself, depending on your budget!......read more
Will Gel Polish Replace Traditional Nail Polish? Dec 12, 2013 Gel polish is becoming one of the most popular forms of polished nails but are gel manicures causing traditional nail polish to fizzle out? The nail industry has come a long way when it comes to the no-chip manicure. It’s versatile colors and long lasting shine and color has it made a number one choice for most clients. But, nail polish still is a popular choice for manicures but mostly pedicures, as it lasts longer on toes. Clients who like to change their polish more frequently will always be lovers of nail polish. But, will gel manicures replace nail polish in the future?......read more
How Social Media Can Help Your Business Dec 10, 2013 Go from being a small business to a smart business by taking advantage of all that social media outlets have to offer! Having a social media presence will help keep you in tune with not only what’s going on in the industry but attracting more clients! A smart business knows how to use certain sites to their advantage, including their own business site. When clients are searching for a salon, they want to see a website. Clients want to see your nail art on Pinterest. And clients want to see your creative, interactive side on Facebook. Here are some tips you can take with you to increase your social media presence.......read more
Three Holiday Gifts to Give to Your Coworkers Dec 9, 2013 Don’t only show your clients appreciation, but show your coworkers as well! ‘Tis the season to be giving and we have three gift ideas that are inexpensive, festive and something everyone will like! All you need are a few simple things and your creative side.......read more
How to Deal With Clients Who Bring Their Kids Dec 5, 2013 I’m sure you have clients who come to your salon with their little munchkins. And I’m sure some are perfect angels, and some are not. You want to maintain a certain type of relaxing and calming atmosphere, not Gymboree. How do you deal with clients who bring their kids to the salon?......read more